Abstract: This article examines the sociocultural categorization of the areas of use of politically correct vocabulary on the material of German mass media. The category of political correctness is viewed as a system of cultural and linguistic norms within the framework of sociopolitical discourse in the modern world. Another relevant question is the linguistic representation of the principle of political correctness along with determination of the new trends of its expression in the German sociopolitical discourse. The research is conducted in terms of such scientific directions as the theory of linguistic manipulation and communication theory. The author applies the methods and approaches of the linguistic analysis of factual material: semantic analysis of lexical units, content analysis, component analysis, and method of generalization. The scientific novelty consists in the sociocultural analysis of expressive means of political correctness in the German language based on the material of modern mass media. The conducted analysis of factual material demonstrates that within the German sociopolitical discourse prevail the lexical units, which for the most part pertain to such areas of use of political correctness as physical, social, cultural, institutional, and others.