Abstract: The article explores the formation of new environmental culture that promotes positive spiritual transformation of a person. The analysis of Chinese environmental culture demonstrates that in the center of environmental-ethical system of Confucianism is the social man, successor of the environmentally ethical behavior. China’s future is impossible without sustainable development of the society, where positive environmental imperatives play a substantial role. The paper describes the role of the Chinese leadership in formation of the new radical and global policy that imposes new demands upon social thinking, problems of environmental development of society, and new environmental strategy. The acquired results and data indicate that the problem of overcoming environmental crisis can be resolved through the formation of environmental culture, since it absorbs all material and spiritual values created by man in the process of socio-natural interactions.