DOI: 10.7256/2454-0757.2019.11.31517

Abstract: This article analyzes the phenomenon of media culture as one of the aspects of modern sociocultural realities and its interpretation from the perspective of culturological and philosophical discourses. Special attention is dedicated to the impact of media culture overall and media images (as cultural texts) in particular upon the mentality and worldview of its carriers and consumers. An attempt is made to examine media culture as one of the factors contributing to the formation of such subcultures as survivalism and “reclusion”. The author uses information approach to explore the aforementioned subcultures as a process and result of the synthesis of social and information phenomena. System approach suggest viewing media culture and subcultures, forming around and within it, as a part of sociocultural realities. The scientific novelty consists in the author’s attempt to determine in the context of culturological research the grounds of the established in modern postindustrial information type of culture and developing subcultures of survivalists and “recluses”; as well as in the analysis of representation of these subcultures in media culture and forms of their popularization.

DOI: 10.25136/2409-8744.2019.6.31657

Abstract: In this day and age, the problems of preservation of cultural memory and heritage alongside actualization of cultural experience become more and more relevant. As a response to the trends of “obliviousness”, culture’s self-regulation mechanisms become mainstream, enhancing the value and semantic aspect of the traditions. The author operates the concept of “cultural memory”, interpreted following J. Assmann, as a particular form of revival and translation of cultural meanings and values of the past onto the present. The subject of this research is the currently popular artistic method of historical reconstruction with the elements of reality in a documentary TV series as one of the key forms of preservation of cultural memory. The article is based on the use of axiological and cultural-functional approaches that allow revealing the functional value of such TV projects for social and cultural processes in the life of modern society. The novelty consists in examination of the popular TV projects, structured in accordance with the genre of documentary TV series, employing the method of historical reconstruction and elements of reality as a form of preservation of cultural memory. The effectiveness of such projects is ensured by the specific synthesis on the one hand, and the inherent to modern mass visual culture penchant for the unique and fascinating images; while on the other hand – the use of such quality in formation of the historically authentic situations of real actions of participants of the projects, sincere experiencing of the clash of life pattern and peculiarities of relationship characteristic to the past. Thus, the content of cultural memory attains embodiment in the materials that possess visual effectiveness, and at the same time, translate authentic meanings of historical events relevant for preservation of cultural identity in the modern world.