Abstract: Game motivation represents a particular psychophysiological process of formation in an individual of the inner motivational forces towards labor influences by the external stimuli and internal characteristics of consciousness while playing. Within the modern information world, this type of motivation is actively practiced in various fields of human life. In the concept of gamification, game motivation plays one of the paramount roles, due to which the development of gamified systems is considered as one of the most complicated spheres for the software developers. Despite the different contexts of application of the gamification concept, the author focuses on the use and implementation of game mechanics in labor sphere and human resource management. An attempt is made to examine gamification from the perspective of meeting the basic demands. The main positions of self-determination theory are presented in the article. The author gives characteristics to the basic demands described in self-determination theory, which are primary in terms of formation of the self-determinant personal competence. The article analyzes the self-determination continuum founded on highlighting the six types of motivation. The author suggests the system of application of the various game mechanics depending on the basic demands and values of the staff members.