Abstract: The subject of this research is functional and semantic particularities of expression modality in Spanish glamour magazines. The author of the article pays special attention to theoretical aspects of modality studies and various approaches to the matter because despite the growing interest in it, modality still remains one of the most multi-sided and contradictory phenomena in linguistics. The aim of this research is to define relationship between persuasion and illocutive modality in a media text. The author also analyzes the influence of utterances produced by a media discourse on gender construction. In her article Merzlyakova also presents results of popular Spanish glamour magazines analysis (Cosmopolitan and Telva) selected by using continuous sampling method. The novelty of the research is caused by the fact that Merzlyakova views the persuasion function in addition to illocutive force of a produced utterance as especially important functional characteristics of media texts that can be used to analyse the position of an addressant in a media discourse and his or her relationship with the audience. Analysis of the implicit manifestation of an addressant's opinion makes it clear how media manipulates values, assessments and opinions of recipients.