Abstract: The object of this research is the image of Henry IV de Bourbon as the “Good King Henry” that was born in the consciousness of French society in the early XVII century and became one of the elements of the new dynasty’s legitimation process, which substantiated a significant consolidation of the royal power during the country’s recovery from economic, social, political and cultural crisis. The subject of this research is the methods, means and circumstances of forming the concept about the “Good King Henry”. The article examines the pivotal stages in establishment of the image through the prism of the representation of power. Methodological foundation contains the works of foreign and Russia medievalists aimed at studying the problems of representation of the royal power and “potestary imagology” in the various spheres of political culture. The scientific novelty consist in analyzing the image of the “Good King Henry” from the interdisciplinary perspective. Examination of the representation of power and political symbolism, within the framework of potestary imagology, is a dynamically developing vector in historical science. Of particular interest are the kings who were able to grasp the benefits of public self-representation and role of the images of power for successful governance.