DOI: 10.25136/2409-7802.2023.1.40099

Abstract: The subject of the study is the information and analytical support of the economic activities of companies based on the introduction of business intelligence. The object of scientific research is the systems of business intelligence in economic analysis.The purpose of the study is to scientifically substantiate the theoretical and methodological issues of the introduction of business intelligence for the development of the analysis of financial and non-financial information in the economic activities of companies. The research methodology is based on the analysis, grouping of data and generalization. Conclusions and scientific novelty. The scientific novelty of the research lies in the development of issues and principles of the application of modern information technologies of business intelligence for the purpose of further development of the possibilities of economic analysis of the economic activities of companies.The authors determined that a theoretically sound methodology for the introduction of business intelligence allows expanding the possibilities of information and analytical support for economic analysis, provided that: 1) "is based on the basic provisions of the theory of economic analysis, accounting and auditing; information theory, as well as on the requirements of current domestic and international standards, recommendations of research and professional organizations and regulatory committees in the field of development of reporting and economic analysis, information law, state regulation and principles of information and economic security" [1]; 2) reflects the basic principles of the method of economic analysis: the unity of analysis and synthesis, the study of economic phenomena in their interrelation, as well as in development and dynamics; 3) specifies the general methodology of economic analysis – methods of information processing, working stages and sequence of analysis;4) is based on analysis and application advanced practical and theoretical experience in the field of implementation of information solutions in the economic analysis of economic activity of companies.

DOI: 10.25136/2409-7802.2021.4.36811

Abstract: From the perspective of economic analysis, the phenomenon of business intelligence (BI), which is the main subject of this research, is described as a version of artificial intelligence oriented towards comprehensive analysis of high data volume and its transformation into applied knowledge on the economic activity of organizations. Emphasis is placed on the feasibility and peculiarity of implementation of business intelligence systems in stressful economic conditions caused by pandemic on the global and national scale. The empirical part of research lies in the development and testing of the intelligent solution in the area of information and analytical support for economic analysis. The acquired conclusions prove that the current situation on the global economic market promotes further development of methodology for implementing information technologies, and business intelligence in particular, in the economic analysis of business activity. In order to meet the specific needs of end-users of business intelligence systems, was developed the tool for calculating the economic efficiency of medical insurance for health improvement of the personnel. It is substantiate that innovative BI- technologies help to integrate and successfully apply the solutions of business analysis at any level of corporate management. The authors outline the leading parameters of the ideal version of business intelligence, as well as justify that the use of business intelligence systems in the area of information support for economic analysis gives a multiplicative effect: - contributes to the improvement of economic analysis, efficiency of implementation and accuracy of data; - ensures the effectiveness of economic analysis for achieving  best result with relatively low cost and maximum utilization time; - provides acceptable relevance of the data that underlie the management decisions, leaving out subjectivism.