DOI: 10.25136/2409-8698.2018.4.27619

Abstract: The aim of this research is to analyze the text of a political speech 'Renewing the British Dream' made by Theresa May from the point of view of the intentional correlation 'manipulation target (a particular group of speech recipients) as a speech actualisator'. The author of the article offers her own classification of etophysiological (i.e. referring to instincts and peculiarities of human's physiological perception) manipulation targets that is based on the universality and collectivity criteria and includes etoreceptive, exteroceptive, interoceptive, proprioceptive, spatial, temporal and kinaesthetic subgroups. The author assumes that particular speech actualisators are attributable to a certain group of targets. The research is based on the author's recipient-centered approach that views peculiarities of speech manipulation in the political discourse from the point of view of relevant characteristics of a recipient (i.e. particular manipulation targets). The use of this approach causes the novelty of this research and allows make the following conclusions: quite a great number of speech units that actualize manipulation targets actualized within the framework of this research proves that they have a high manipulation potential; the most frequently used actualisators of etophysiological targets are nominative word, associative word and speech acts, products of the abductive thinking of a producer (abductive speech acts). The rationale of this research is caused by the fact that despite the growing number of researches on the phenomenon of political discourse manipulation, speech mechanisms of this phenomenon are still left uncovered, the mechanisms that deal with the instinctive behavior of the recipient public and physiological perception features. 

DOI: 10.25136/2409-8698.2018.1.25172

Abstract: Being the discourse with a dominating manipulative intention, propaganda discourse uses a lot of speech acts with high manipulation potential. One of the kinds of speech acts is the abductive speech act described by Lyulina as the means of representing abductive thinking of a speech producer that contributes to a fuller undrestanding of necessary perlocutionary effect. According to the classification offered by the author of the research, most frequently the Great Britain propaganda discourse uses the following abductive speech acts: abductive speech acts with an informative component containing a metaphor; abductive speech acts with an informative component containing comparison, abductive speech acts with an informative component containing a phraseological unit or other fixed expression (proverb or saying). The subject of this research is the particular functions of abductive speech acts in propaganda discourse of the Great Britain. The research is based on the author's substantiation of the recipient-centered approach and intentional analysis as the main research method. The novelty of this research is caused by the fact that the author discovers and describes a special kind of manipulative speech acts as well as carries out an analysis of particular functions performed by these speech acts in propaganda discourse of the Great Britain based on the recipient-centered approach offered by the author. As a result of her research, Lyulina makes the following conclusions: abductive speech acts are very frequently used by famous politicians (20% of the overall number of manipulative speech acts being used); in most cases abductive speech acts trigger such manipulation targets as 'availability threshold' and the most significant physical manipulation targets (emotions, instincts, feelings). 

DOI: 10.7256/2454-0749.2018.1.25283

Abstract: The propaganda discourse contains a lot of text types with the dominating manipulative intention. The author suggests to consider foreword to the election manifesto as an independent text type of the propaganda discourse. Forewords to the election manifesto have their specific structural and intentional particularities. Based on the analysis of election manifestos of the three leading parties of the Great Britain, Lyulina describes particularities of a text type 'foreword to election manifesto' for the first time in the academic literature. This makes the object of the research. The subject of the research is the structural and intentional peculiarity of this text type. In her research Lyulina uses her own recipient oriented approach to intentional analysis as the main research method. The scientific novelty of the research is caused by the fact that for the first time in the academic literature the author discovers, describes and analyzes a special manipulative text type 'foreword to the election manifesto of a political party'. The main results of the research are the following: the text type under review has a special intentional content (manipulative intention, attractive intention, declarative intention) and is characterised by the first-person perspective, signature of the party leader and certain length of a message. Frequent actualization of the socio-evolutionary target of the audience manipulation 'binary thinking and evaluation', frequent actualization of the target of the audience manipulation 'basic emotions', frequent use of abductive speech acts, and often use of reiterative speech acts are also typical for this type of text.