Abstract: This article is devoted to the problem of using such feature of the metal as 'value' in the Rusisan language picture of the world. The value is interpreted as an experimental sign that is created and exists inseparably with human. The Russian language picture of the world views metal as an element of axiological scale: platinum, gold, silver, bronze are seen as metals of high value and copper, stannum and lead are conceptualized as metals of low value. In everyday life and literature knowledge about these metals are often used as the cognitive basis for describing other objects. In the course of the research the author of the article uses a cognitive definition method that implies determination and description of cognitive features in language materials as well as comparison and linguistic observaton. The scientific novelty of the research is caused by the fact that being based on the experimental feature sof metals allows speakers to comprehend other spheres and learn new information. Based on the analysis of the language material carried out the author concludes that the metaphor with the source of 'metal value' is actively used for the demonstration of axiology of different objects which proves the important of this means of qualifying objects and underlines the importance of this kind of metaphor.