Abstract: Globalization, immense sociocultural transformation, as well as mass culture negatively affect the preservation of cultural identity of the modern Russian society. The deformation of identity becomes particularly noticeable in the conditions of diaspora living of emigrants away from their native culture. The object of this work is the cultural values form the foundation of identity of the Russians; the subject is the mechanisms for its preservation and transfer. The author examines the educational practice of the Russian schools in London. The analysis is conducted based on the detailed, elaborated seven-element model of communication. Methodology leans on the objective-absolutist approach towards comprehension of the essence of values, as well as the axiological approach that allows interpreting cultural practices as the mechanisms of value translation. The scientific novelty lies in reconsideration of the concepts of “cultural values” and “cultural practices”, as well as meticulous analysis of the processes of value translation as an act of communication. A conclusion is made on the need for consideration of educational practice as a mechanism of value translation, which allows preserving and retaining cultural identity in the challenging realities of modernity.