Abstract: This work is dedicated to determination of the certain dominant positions of the Russian student youth in description of the preferable sociocultural image of Russia. The object of this research is the Russian university students in the age group between 17 and 35 (2,701 respondents altogether) engaged in the thematic university groups created within the social network “VKontakte”. Average age of the respondents composed 20.17 years old in Moscow and 20.06 years old in the regions. Due to divergence in the distribution of youth ideals and their contrariety in the Russian polycultural society, the description of the preferable sociocultural image of Russian gains particular relevance. The collection of information was conducted over the period from March to May of 2017 by means of the developed by the author electronic survey (SN-survey) among the participants of thematic groups of Russian universities from 20 different regions within the framework of the social network “VKontakte”. The suggested method allowed establishing that the sociocultural preferences of the Russian student youth are oriented towards the market relations and democracy. However, there is a serious counterbalance to such position, and thus a high level of sociopolitical risks in realization of the market and democratic reforms in the country. The author points at significant differences between the allocations of female and male respondents residing in the Russian regions.