DOI: 10.25136/2409-8698.2018.4.27619

Abstract: The aim of this research is to analyze the text of a political speech 'Renewing the British Dream' made by Theresa May from the point of view of the intentional correlation 'manipulation target (a particular group of speech recipients) as a speech actualisator'. The author of the article offers her own classification of etophysiological (i.e. referring to instincts and peculiarities of human's physiological perception) manipulation targets that is based on the universality and collectivity criteria and includes etoreceptive, exteroceptive, interoceptive, proprioceptive, spatial, temporal and kinaesthetic subgroups. The author assumes that particular speech actualisators are attributable to a certain group of targets. The research is based on the author's recipient-centered approach that views peculiarities of speech manipulation in the political discourse from the point of view of relevant characteristics of a recipient (i.e. particular manipulation targets). The use of this approach causes the novelty of this research and allows make the following conclusions: quite a great number of speech units that actualize manipulation targets actualized within the framework of this research proves that they have a high manipulation potential; the most frequently used actualisators of etophysiological targets are nominative word, associative word and speech acts, products of the abductive thinking of a producer (abductive speech acts). The rationale of this research is caused by the fact that despite the growing number of researches on the phenomenon of political discourse manipulation, speech mechanisms of this phenomenon are still left uncovered, the mechanisms that deal with the instinctive behavior of the recipient public and physiological perception features. 

DOI: 10.7256/2454-0749.2018.4.27870

Abstract: The object of the research is the linguistic actualisators of manipulation targets at the socio-evolutional level that can be discovered through the intentional analysis of political speeches. The subject of the research is the peculiarities of how these actualizators function in manipulative political messages as well as the relationship between 'socio-evolutional manupulation target and language actualisator of this target'. The rationale of the research is explained by the fact that the structure of manipulative intention as a multi-component phenomenon is still an understudied issue in certain kinds of discourse (including political discourse) and there is no single opinion of linguists on the classification of verbal means of manipulative intention. Noteworthy that the researcher describes such efficient manipulation means of political speech as nominating words, abductive speech acts, promissive speech acts, repetition and simple syntactic construction that actualise basic features of mass consciousness acting as manipulation targets of a mass recipient (availability treshold, expectation of social ideal, binarism of thinking and evaluation). The main research method is the intentional analysis of political speech based on a so-called 'recipient-centered' approach that allows to discover the basic manipulation means while viewing the main characteristics of a mass recipient as manipulation targets. The novelty of the research is caused by the fact that the researcher has applied this approach to the analysis of manipulation means that can be used in political speech, the latter also allowered to create a more accurate classification thereof. The high frequency of socio-evolutional actualisators discovered proves that these are efficient means in the process of speech manipulation.   

DOI: 10.7256/2454-0749.2018.1.25283

Abstract: The propaganda discourse contains a lot of text types with the dominating manipulative intention. The author suggests to consider foreword to the election manifesto as an independent text type of the propaganda discourse. Forewords to the election manifesto have their specific structural and intentional particularities. Based on the analysis of election manifestos of the three leading parties of the Great Britain, Lyulina describes particularities of a text type 'foreword to election manifesto' for the first time in the academic literature. This makes the object of the research. The subject of the research is the structural and intentional peculiarity of this text type. In her research Lyulina uses her own recipient oriented approach to intentional analysis as the main research method. The scientific novelty of the research is caused by the fact that for the first time in the academic literature the author discovers, describes and analyzes a special manipulative text type 'foreword to the election manifesto of a political party'. The main results of the research are the following: the text type under review has a special intentional content (manipulative intention, attractive intention, declarative intention) and is characterised by the first-person perspective, signature of the party leader and certain length of a message. Frequent actualization of the socio-evolutionary target of the audience manipulation 'binary thinking and evaluation', frequent actualization of the target of the audience manipulation 'basic emotions', frequent use of abductive speech acts, and often use of reiterative speech acts are also typical for this type of text.