Abstract: This article presents the history of emergence of manipulative forms of social management. The correlation between manipulation and dialogical forms of interaction of the individual is determined. The author reveals the essence of manipulations as a destructive phenomenon, within the framework of which the audience of contemporary mass media is views as passive object of influence. The analysis of existing at present stage approaches towards the phenomenon allows conditionally highlighting two directions in its examination: humanitarian-philosophical and engineering. Humanitarian-philosophical approach suggest the ethnical assessment of manipulation, which excludes the application of manipulative technologies of social managements. Engineering approach reviews society as the object of implementation of manipulative communications, and as a result, leads to degradation of the dialogue on all levels. The article initiates discussion with the researchers, who supports the “engineering” views upon the social management. The main method of this research consists in critical analysis. Such approach towards the problem manipulation lies in interconnection of the three levels of examination of this question. Firstly, manipulative communication is the type of social interaction, which generates the abuse of authority. Secondly, it is being realized by means of texts and audiovisual images. Thirdly, this phenomenon must be considered in the context of examination of the cognitive abilities of a human, because it actively forms the image of thinking, mental world, as well as intrudes into the sphere of inexplicit knowledge of a specific individual. The analysis of various phenomena in these three platitudes allows determining the features of manipulative communication in one or another case. The author reviews the transformation of dialogical genres of mass media into the monological expression. It is proposed to metaphorically name such texts as “mono-dialogue”. Imitation of dialogue, which hides the author-creator, is demonstrates as one main instruments of the hidden impact upon the society. Based on M. Bakhtin’s theory about isolation of one or another fragment of text (discourse), and Gadamer’s ideas regarding the questions of interpretation, the author detects the mechanism of control over the information, cognitive, and social space of the mass media dialogical genres, and interview in particular.