Abstract: The object of this research is the process of distribution of world religions in South Siberia. The subject is the used strategy of emotional impact upon the believers of Orthodox Christianity and Buddhism during the spread in the south of Western Siberia. The article reveals the meaning of the emotional impact in realization of rituals from the perspective of the establishment of connection between the believers and the supernatural, as well as demonstration of the unity inside the religious congregation. Using the comparative-historical method, the author correlates the application of visual, audial, and sensible means emotional pressure upon the potential believers and neophytes by the Orthodox and Buddhist adepts. The scientific novelty consists in the fact that based on the specific historical material of the south of Western Siberia characterizes the tactics of emotional impact implemented by the ministers of the Altai Ecclesiastical Mission and the adepts of Burkhanism, as well as public forms of manifestation of the forming regional variation of Buddhism. The author makes a conclusion on the large variety and productivity of the tactics of emotional impact upon the believers of Burkhanism.