Abstract: This article is dedicated to analysis of the structure of virtual elite within the realm of the Russian-language Web 2.0 resources. The author analyzed the six trendy Internet resources (Vkontakte, Facebook, Live journal, Twitter, Instagram, and YouTube) for determining the specificity of groups that enjoy most popularity among the audience of these online platforms, as well as the dynamic aspects of emergence of the virtual elites in the context of evolution of the Internet technologies. An attempt is made to highlight the groups that most efficiently derive the social capital from the production of online content. The subject of the research is the structure of virtual elite of the Web 2.0 resources; while the object is the phenomenon of Web 2.0 as a technology that manifests as the factor of social stratification in the Internet. The author meticulously review the topics of personalization of the narrative of virtual elites and feminization of the Web 2.0 resource. The study leans on the complex of methods, including comparative, network, classical textual, and content analysis alongside the analysis of virtual images and methods of statistical processing of information. Among the main conclusions are: determination of the structure of virtual elite of the Web 2.0 resources in accordance with certain parameters; detection of the dynamics of transformation of the structure of elites; emphasis of qualitative changes in the structure of virtual elite. The authors demonstrate the discrepancy of feminization of the virtual elite, as well as turn attention to the vector of personalization of narrative of the virtual elite representatives.