Abstract: The central subject field of this research is the character of communication vector of the modern Russian political elite. Special attention is given to the conceptual models of administration of public relations by means of communication. The author detects antagonism in the approaches towards the public communication. In the aspect of the question at hand, the author underlines a trend towards universalization of the general principles and approaches in the area of state administration; however, accent is made on the need to consider the substantial differences of the cultural-historical and political-institutional specificities of the Russian statehood. The author’s contribution consists in revelation of dualism in structuring the coordinates of communication vector, on one hand – under the influence of the conjuncture systemic changes, while on the other – under the guidance of examination of the extra-institutional aspects in the political process. During the course of research of the character of modern public orientation, was highlighted the bifurcation of the communication policy vector, as well as absence of the clear gradient of political elite in administration of public relations. Suggestion is made that not so much the ideological adherence to conceptual approaches, at times radical and illogical in their positions, as the acceptance of traditions of the national statehood and consideration of its exclusiveness within the historical experience, allow to properly determine the new organizational-political forms of the development of Russia.