Abstract: The object of this research is the communicational practices formed under the influence of the so-called digital economy. The conducted analysis focuses on determining the key characteristics of the centers of redistribution of information and financial flows, as well as causes, according to which various network resources become hubs in the system of digital economy. The article explores data flow management processes and payments for rendering these services; as well as determines the approaches towards revelation of essence of the ongoing social changes, dynamics of which is defined by redistribution of information and financial resources. The author substantiates the thesis that the phenomenon of redistribution represents an intrinsic characteristic of the process of preparation, transmission, and sale of media content that exists within the digital economy. It includes delivery of information to an audience and redistribution of profits gained from proliferation among actors of the market. Redistribution exerts substantial influence upon modern states and civil society. Media practices are in a state of constant search for new ways of influence.