Abstract: Despite cardinal transformations of means and methods of communication steady lines of communication processes which allow to predict communication processes of the future remained. It is necessary to notice that itself researches of problems of communication and communication process occurs on a joint of humanitarian disciplines of philosophy, philology and sociology. Thus, considering problems of communicative process through a prism of the humanities there is a treatment of this process, as social phenomenon as in a consequence, communication between reaction of audience to mass media and perception of information each specific viewer was proved. Influence of individual qualities such as: features of psychology, life experience, perception of world around, social-class distinctions and many other things, all this appeared very strong criterion in communication process. When writing article, in borders of scientific search the descriptive method based on procedure of collecting, processing, the analysis and a statement of the generalized data with characteristics is used. The conclusions prepared on the basis of the historiographic analysis about the intrinsic party of political and communication processes are presented in this article, consisting of transfer, movement, a turn of data between "sources" and the "consumers" interacting in society. Thus, information which in a context of a certain situation receives certain semantic, that is semantic, the importance is considered.