Abstract: The subject of the research in this article is the problem of implementation of voluntary certification caused by the imperfection of the existing technical legislation. Authors try to make an attempt to analyze the reasons for the unsatisfactory condition of normative legal base. The research is based on the idea that certification is one of the fundamental means of consumer protection in the sphere of goods circulation and the economic system as a whole, which gives the consumer a guarantee of identity of a specific product by the state’s standards. The authors describe some problems of legal regulation of voluntary certification. The authors use the general scientific (analysis, synthesis) and the special scientific methods: formal-legal, comparative-legal. As a result of the study the authors conclude that the domestic consumer market has various contradictions and problems in the field of voluntary certification. Many innovations don't spread in this sphere as, for example, the draft law on certification, religious certification is ignored, and so on. We consider that the main problem is the low legislative regulation that promotes active growth of abuse in this sphere as well as non-legal thinking of Russian consumers.